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I guess on the outside, looking in… Black women have a different obsession with hair. (This is a fact, especially coming from a hair obsessed blog).
Now, when trying to market to Black women, I don’t think it is wise to mention our hair obsession, and lack of Vagina obsession. Just saying.
I mention this because of the recent Summer’s Eve’s Advertisements. (Click Read More for Video)
A Black hand talks about all the time spend in the club and, “hair on your head”, and the neglect to the hair down there while drawing a cactus.
The Latino hand starts off by saying “Aye, Aye, Aye” and then in a heavily accented voice mentions the “trashing the tacky leopard thong.” She evens mentions the ease of child birth while several storks carrying babies are displayed.
What makes the Hail to the V campaign worst, is the vast contrast of the Caucasian ad. She talks about the use of the product, going to the gym, and the importance of being “best friends with ones vagina”. This same type of script should have been used for all campaigns. The use of hair (for black women), and saying Aye, Aye, Aye or giving birth (for Latin women) adds no value to the campaign or the product besides being openly stereotypical.
http://abcnews.go.com/Business/summers-eve-ad-outrage/story?id=14114933
On an ABC columns by LARRY D. WOODARD of Graham Stanley Advertising talks about WHY we see so many offensives advertisements Summer’s Eve Ads Miss the Mark.
Random Thoughts • Conspiracy Theory • Issues of Race • Permalink
